How to Avoid the Pitfalls and Enjoy the Success of Influencer Marketing by Davis & Gilbert

Influencer marketing is changing the media landscape, and while it offers great rewards, it also presents great risks, as evidenced by the recent Fyre Festival fiasco. This session will cover the rapidly evolving legal landscape surrounding influencer marketing and will include an overview of the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials and its current application to social media marketing.

• Lessons learned from the Fyre Festival and how to avoid becoming the next cautionary tale

• Best practices for influencer marketing, with respect to disclosures, training, monitoring and influencer agreements

• What is new in influencer marketing – from AI/Bot Influencers, fake followers and “Sponcon”

Presented by Michael Lasky (Partner/Co-Chair Litigation) and Paavana Kumar (Associate of Advertising, Marketing & Promotions; Entertainment, Media & Sports; Intellectual Property; Digital Media, Technology & Privacy)

5:45 – 6:15 p.m. EST: Networking

6:15 – 7:15 p.m. EST: Program

7:15 – 7:45 p.m. EST: Networking