Prosper Group Presents: The Pathway to Value

Prosper Group consultants—former owners and senior executives who have built, grown and successfully exited agencies—have brought their experience to help hundreds of agency owners maximize agency performance, sell for maximum returns, and plan their exit strategy. This series will share key insights the team has gleaned across critical areas.

Session One: Using Performance Metrics to Maximize Value

Wednesday, June 7, 2023
12:00 – 1:00 P.M. EST
The PR Council provides several opportunities for Members to compare their agency’s performance to that of a peer group. During this session, we’ll share some trends from the ’23 Business Benchmarking Study. From these findings and from other studies, we’ll highlight the KPIs you should be monitoring to improve your agency’s performance. Once you identify these areas of opportunity, you’ll learn the most effective approaches and processes to affect change as well as strategies for imparting ownership of these goals to your senior talent. 

Session Two: Establishing A Leadership Pipeline

Wednesday, July 26, 2023
12:00 – 1:00 P.M. EST
Your business has grown in such a way that it requires an elite group of senior leaders to lead clients and drive team results and satisfaction. This session will guide you through the smartest ways to reward your most senior talent, so they are with you for the long-term. More specifically, you will learn how to keep your talent growth-oriented, future-ready, and continually learning. And of course, this session wouldn’t be complete without answering the question: how do you identify and groom your successor from the pack — while retaining all your critical players? 

Session Three: Planning a Sale Aligned with Owner Goals 

Wednesday, September 6, 2023
12:00 – 1:00 P.M. EST
It’s recommended that you should start planning at least five years before you are ready to transition. This session will help you think through the right option for you and your family and for your long-term employees. Explore the benefits and potential drawbacks of PE money. Planning a sale is like walking a tightrope: you’ll need to tread carefully so that your agency has confidence in you and in the agency’s future.

ABOUT THE PROSPER GROUP

– Exclusively serving public relations, public affairs, digital and creative agencies –

As former owners and senior executives, who have built, grown and successfully exited our agencies, we understand your goals and the pressures you face every day.

Our group’s deep experience, combined with our highly personalized approach, will support you as you face the challenges and decisions that impact the future of your agency. We have created a set of branded methodologies that we customize to achieve your specific business, personal, and financial goals. We will earn your trust as, together, we maximize your agency’s performance, its sale, or your exit strategy.

We at Prosper Group are dedicated to making our relationship a partnership. We are as committed to achieving your goals as you are.