The State of Creativity

How will PR fare at the 2023 Cannes Lions International Festival of Creativity? Here to guide us through this year’s analysis is a group of jurists, including the ’23 Jury Chair for PR. Carrying the energy and momentum of the Festival, which is taking place this year June 19–23, this panel will share how our discipline’s creativity performed and discuss the evolution of understanding and appreciation for earned first work. They’ll also delve into how the economic climate played into the overall mood of the Festival, the use of generative AI in submissions, and each judge’s favorite campaign.

ABOUT THE PANELISTS: Vikki ChowneyGlobal Head of Content & Publishing at Hill+Knowlton Strategies

Fede GarciaGlobal Chief Creative Officer at BCW

Jo-Ann RobertsonCEO, Global Markets at Ketchum

Andrew SimonGlobal Creative Director at Edelman

Lewis WilliamsEVP Head of Brand Impact at Weber Shandwick