Event Description
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Led by AVADO’s expert staff, this half-day workshop is for PR professionals who want to get more out of data for their clients and their agency. The workshop will cover important topics such as:

  • Understanding the Types of Data: addresses the differences between types of analytics and how each can be used to improve performance;
  • Demystifying Data Science & Big Data: details the benefits of and difference between A.I., machine learning, deep learning, RPA and big data;
  • Reimagining Data: explains the potential of combining data and technology to create value for customers and the organization; and
  • Storytelling with Data: shares examples of how to engage customers, leaders and colleagues in compelling ways by bringing data to life with stories.
Participants will be able to:
  • Explain how advanced analytics and data science are transforming customer experience and operational performance in your sector
  • Solve business problems and identify ways to improve employee, customer and business outcomes, with a data-driven approach
  • Illustrate ways analytics can improve the employee experience, operational efficiency and contribute to overall business success
  • Promote a data-first team culture and mindset by making data-driven decisions and role-modeling a data-curious mindset
Who Is It For?
  • This foundational course is for PRC members and communications professionals of all levels who want to learn critical data skills
Event Details
Nov. 07, 2019
8:30AM - 12:30PM
PR Council
Health Unlimited
111 5th Avenue 2nd Floor
New York, NY 10003 United States