Webinar: Agency Econ 101 – The Business of PR

Exclusively for PR Council Members

This course will improve your knowledge of the business of the agency business, empowering you to take actions that will delight your CFO. Designed for VPs and above, this course succinctly lays out how you can contribute to the financial success of your agency. You’ve been promoted to this level because you know how to deliver top-line revenue; this session is about contributing to the agency’s profitability.

Session leader David Bosses, Prosper Group Managing Partner, has served as CFO/COO to multiple agencies providing invaluable guidance to his partner CEOs over the years. He has a track record of identifying risks and opportunities while maximizing profitability.

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ABOUT THE INSTRUCTOR:

David has worked with marketing services agencies for more than 20 years, managing M&A transactions and serving as CFO/COO to multiple agencies continuously providing invaluable guidance to his partner CEO’s over the years. He has a track record of identifying risks and opportunities while maximizing profitability. David’s expertise: financial management, agency operations, commercial negotiations and performance analytics. He began his career at Interpublic directing M&A terms negotiation, financial analysis and due diligence. He earned his JD and MBA from Villanova University.