A webinar for aspiring agency leaders
The PR industry has not come to terms with the issue of measurement and evaluation, despite the wealth of resources available. With clients refusing to pay for this important step, agencies are left using old-fashioned, outdated metrics and failing to secure larger budgets.
However, the adoption of AI technologies is bringing about the death of hourly billing rates and ushering in value-based pricing based on outcomes.
In this webinar, PR agency veteran and measurement guru Jon Meakin equips ambitious agency pros with the knowledge they need to adapt and thrive by embracing outcomes over hours.
ABOUT THE EXPERT
Jon MeakinJon has almost 30 years of communications consulting experience, gained on both sides of the Atlantic, advising C-suite executives of mature enterprises, founders of early-stage startups, and everything in between.
He has spent the past decade in technology communications, first running the PayPal business across the EMEA region, then moving to San Francisco and leading the West Coast team for global PR firm Grayling and North America for emerging tech agency Clarity.
Over that time, Jon has worked with scrappy start-ups and mature enterprises alike, advising ambitious founders and seasoned C-suite executives in B2C and B2B tech firms.
In late 2022, Jon founded Coldharbour Communications, a consulting firm focused on providing content-first brand communications services to technology businesses.
Additionally, since 2018, Jon has served on the international Board of the Association for Measurement and Evaluation of Communication (AMEC), focused on embedding best-practice measurement and evaluation methodologies throughout the agency world.
A frequent judge of communications and creative industry awards, Jon also speaks at professional conferences around the world on topics including crisis management, measurement and evaluation.