Exclusively for PR Council Members
PLEASE NOTE: The workshops will run on consecutive days (6/7 & 6/8), and will be held each day from 12:30 p.m. – 2:00 PM ET.
Enroll in a comprehensive two-day workshop that offers practical tips for writing in a professional setting. Discover Bold Type’s simple but effective strategies for crafting insightful and compelling language. With the Audience, Response, Tone (ART) tool, you will learn how to define the purpose of your document or message.
Instructor Casey Mank will walk you through the tips and tricks of guiding the audience’s attention. Throughout the workshop, you will explore research-driven strategies for de-cluttering your writing as well as discuss the power of clear, concise language all the way down to the sentence level.
To enhance your learning experience, please bring a draft of your writing to the workshop (i.e. emails, project briefings, email campaign copy and/or templates, talking points, etc.). This is an active workshop: after each new concept is introduced, you will have the opportunity to apply it directly to your work, enabling you to improve your writing skills in real time.
PRC Member Price: $270 per employee
ABOUT THE FACILITATOR:
Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm based in Washington, DC. She has worked with writers from organizations including Kellogg’s, MasterCard, Viacom Media, the Kauffman Foundation, the PR Society of America, and the National Association of Government Communicators.
She teaches writing at Georgetown University’s McDonough School of Business and School of Nursing and Health Studies. A member of the Board of Directors at the nonprofit Center for Plain Language, Casey is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.