Join the PRC’s Digital and Social Community for an update on what top trends drove the social media environment in 2017 across brands and agencies. In this discussion, we’ll cover the environment through the lens of influencer relations, paid media and measurement. Our experts from across partners and agencies will share their insights into the top trends we’ve seen this past year, what worked and what didn’t work, and what we see ahead in the coming year.
Topics will include:
- Shifts we’ve seen the agency and client relationship
- The even more critical role of influencers and what we see ahead
- The continuance of social as a paid strategy and how PR has adapted
- Advances in technology and innovation
- Updates across the top social platforms