Julie Colehour, Partner at C+C and Bob Frause, CEO of Frause, will share how to build a culture that delivers great ideas for clients. Many agencies see idea generation as a step in the process. In fact, creativity and great idea generation work best when they are integrated throughout the agency culture and client service process.
They’ll talk about how to create, sell and deliver ideas that push the envelope and deliver results. They’ll highlight the importance of laying the ground work for strong client relationships and how they are key in getting great ideas accepted. How to help staff identify what makes a good idea, and how to coach them to avoid the “safe” idea. And, how agencies can remove the ego dynamic in the agency environment, embracing that good ideas can come from anywhere. If your team has ever been disappointed after pitching clients their ideas, this session is for you.