The PR industry has gone through a massive metamorphosis over the past two decades. Technology-driven change facilitated largely by the Internet and social media mixed with evolving consumer tastes has fundamentally altered how we all receive, process, share and retain information. Join LaunchSquad partners Jason Mandell and Mike Farber as they discuss these broad trends and how they have shaped the world of PR during this tumultuous time. The two have been colleagues since the mid-90s as the Internet era beckoned, and have been at the forefront of the maturation of the “tech PR” industry. Jason and Mike will recall anecdotes and lessons learned from the Dot Com boom to the Great Recession and the Obama/Trump age, and make predictions on what the PR agency of the future will look like.