Companies today—in a 24/7 media cycle and with increasing pressure from stakeholders, shareholders, and regulators—are constantly navigating opportunities and challenges that affect their bottom line. We know—as PR professionals—that communications plays an integral role in successfully navigating the business landscape, but what are some the best practices we can apply in today’s rapidly-changing landscape? And can we as communicators articulate the value and importance of communications to our clients?
Jon Silvan, CEO of public affairs firm Global Strategy Group, and Christine Anderson, Global Head of Public Affairs and Marketing for Blackstone will discuss how one of the world’s leading investment firms uses communications as a critical tool to address business issues–including navigating crisis, advising a high-profile CEO, and taking a corporate stand on important social issues.