Can creativity be taught? Is it inherent or is it learned? What role does curiosity play in creativity?

Today, creativity is an essential part of doing business. Creativity used to be reserved for consumer brands, big campaigns and a select group of people. Now it lives all around us. Whether you’re a B2B or B2C company, Barby Siegel will reveal what it takes to unleash creative bravery, including insights from the 2018 Cannes Lions.