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UID:10000090-1790078400-1790082000@prcouncil.net
SUMMARY:PRC + Strong: Driving Organic Growth
DESCRIPTION:The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 7: Driving Organic Growth (60 mins)\nWhen seeking new drivers of growth and revenue\, we often spend our time focused on prospecting and bringing in new business when the reality is it’s usually more profitable\, more efficient\, and frankly just easier to sell to our existing clients and customers. In this module\, we explore organic growth and uncover the often-overlooked opportunities right in front of us. We’ll discuss where to look for them\, what form they take\, and six strategies for turning those opportunities into outcomes. \n 
URL:https://prcouncil.net/event/drivingorganicgrowth/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/05/Session-7-Driving-Organic-Growth.jpg
LOCATION:https://prcouncil.net/event/drivingorganicgrowth/
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DTSTART;TZID=America/New_York:20261020T120000
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DTSTAMP:20260630T114625Z
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UID:10000091-1792497600-1792503000@prcouncil.net
SUMMARY:PRC + Strong: Maximizing Impact
DESCRIPTION:The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 8: Maximizing Impact on Stakeholder Engagement\, Trust\, and Influence (90 min)\nThe ability for a leader to impact the people around them is critical to the success of any objective or initiative. We’ll talk through three essential skills that leaders can flex to maximize impact in both inspiring and challenging moments. Participants will learn how to create and apply a Stakeholder Engagement Map. Lastly\, we’ll introduce the Cohen-Bradford Influence Model\, an approach to gain momentum from those we seek to influence\, all while fostering relationships.
URL:https://prcouncil.net/event/maximizing-impact/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/05/Session-8-Maximizing-Impact.jpg
LOCATION:https://prcouncil.net/event/maximizing-impact/
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DTSTART;TZID=America/New_York:20261117T150000
DTEND;TZID=America/New_York:20261117T170000
DTSTAMP:20260630T114652Z
CREATED:20260630T114652Z
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UID:10000092-1794927600-1794934800@prcouncil.net
SUMMARY:PRC + Strong: Effective Leadership
DESCRIPTION:The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 9: Effective Leadership (120 min)\nMany people become “leaders” without truly understanding the process of driving teams or organizations toward desired outcomes. This session will provide participants a simple\, compelling process to help leaders get real results. Participants will gain self-awareness about their leadership style and strengths. Each participant will assess their leadership behaviors across three core areas: crafting a vision\, building alignment\, and championing execution. By combining awareness\, learning and action\, each participant will reflect on and identify tangible steps forward in their day-to-day leadership styles and actions.
URL:https://prcouncil.net/event/effective-leadership/
CATEGORIES:Learning Session
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