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SUMMARY:The Story Behind the Numbers
DESCRIPTION:> Click to Register\nThis session is designed for:\n→ Account leaders and client service professionals who want to strengthen their strategic credibility.\n→ Senior managers\, VPs\, and SVPs responsible for client counsel and growth.\n→ New business and growth leaders seeking to align PR strategy with business performance. \n\nPR has always been about shaping narratives. Increasingly\, one of the most important narratives lives inside a client’s financial statements. If we want to credibly connect our work to business impact — revenue growth\, margin improvement\, market expansion\, risk mitigation — we need to understand how performance is measured and reported. \nThis session demystifies the core financial documents that drive executive decision-making and investor confidence. Participants will learn how to interpret key signals in financial reporting\, identify where communications can influence outcomes\, and translate financial data into smarter counsel. \nLearning Objectives\n→ Interpret key line items and understand what they signal about a company’s health and strategy.\n→ Connect financial performance indicators to communications opportunities and risks.\n→ Ask more informed\, financially grounded questions in client conversations.\n→ Frame PR programs and measurement in ways that align with business and financial outcomes.
URL:https://prcouncil.net/event/the-story-behind-the-numbers/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/The-Story-Behind-the-Numbers-1.jpg
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DTSTART;TZID=America/New_York:20260519T120000
DTEND;TZID=America/New_York:20260519T130000
DTSTAMP:20260416T004527
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SUMMARY:PRC x Strong Session 4: Feedback
DESCRIPTION:> Click Here to Register. \nThe PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 4: Feedback\nFeedback is one of the most critical things people want but often the hardest thing to give. In this interactive session\, we distinguish between praise vs feedback as well as judgment vs observation. We review a permission-based process for delivering feedback that yields  the most impactful results\, strengthens performance\, and promotes partnership. We’ll look at techniques that have been proven to be most effective and share many practical tips\, tools\, and examples to use. Lastly\, we’ll talk about receiving feedback as a skill\, and how to promote a 360 feedback culture within your team and organization. \n**Participants only need to register once to attend all three sessions.
URL:https://prcouncil.net/event/prc-x-strong-session-4-feedback/
CATEGORIES:PRC Info Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/Session-4-Feedback.jpg
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DTSTART;TZID=America/New_York:20260616T120000
DTEND;TZID=America/New_York:20260616T130000
DTSTAMP:20260416T004527
CREATED:20260409T133748Z
LAST-MODIFIED:20260414T151758Z
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SUMMARY:PRC x Strong Session 5: Productive Conflict
DESCRIPTION:> Click Here to Register. \nThe PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 5: Productive Conflict\nConflict is inevitable\, but how you show up in it makes all the difference. In this module\, we’ll help participants shift from conflict avoidance to confident and productive action. You’ll learn how to recognize the early signs of tension\, understand common conflict triggers\, and approach difficult conversations with clarity and purpose. We’ll introduce the “D.E.F.I.C.I.T.” model\, a practical tool for structuring tough conversations\, and explore strategies to manage emotional responses\, stay grounded\, and move conversations forward with empathy and resolve. Participants will leave with actionable techniques and new language they can use immediately to turn conflict into progress. \n**Participants only need to register once to attend all three sessions.
URL:https://prcouncil.net/event/prc-x-strong-session-5-productive-conflict/
CATEGORIES:PRC Info Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/Session-5-Productive-Conflict-1.jpg
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DTSTART;TZID=America/New_York:20260721T120000
DTEND;TZID=America/New_York:20260721T130000
DTSTAMP:20260416T004527
CREATED:20260409T134710Z
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SUMMARY:PRC x Strong Session 6: Consultative Selling
DESCRIPTION:> Click Here to Register. \nThe PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 6: Consultative Selling\nIn this module\, we explore what it is that sets consultative sellers apart from traditional sales people. We’ll look at how they approach and view buyers\, how they present solutions\, how they engage and communicate\, and how they focus on relationships and partnerships. We’ll cover the four key aspects of consultative selling\, including: understanding the client\, interrogating the business\, building relationships\, and architecting the right conversation. We’ll utilize a number of tools and frameworks such as the SPECIFICS model to help better understand client needs and provide tailored solutions. \n**Participants only need to register once to attend all three sessions.
URL:https://prcouncil.net/event/prc-x-strong-session-6-consultative-selling/
CATEGORIES:PRC Info Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/Session-6-Consultative-Selling.jpg
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