BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PR Council - ECPv6.16.4.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://prcouncil.net
X-WR-CALDESC:Events for PR Council
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260423T120000
DTEND;TZID=America/New_York:20260423T130000
DTSTAMP:20260410T212403Z
CREATED:20260409T135505Z
LAST-MODIFIED:20260410T212403Z
UID:10000071-1776945600-1776949200@prcouncil.net
SUMMARY:The Story Behind the Numbers
DESCRIPTION:> Click to Register\nThis session is designed for:\n→ Account leaders and client service professionals who want to strengthen their strategic credibility.\n→ Senior managers\, VPs\, and SVPs responsible for client counsel and growth.\n→ New business and growth leaders seeking to align PR strategy with business performance. \n\nPR has always been about shaping narratives. Increasingly\, one of the most important narratives lives inside a client’s financial statements. If we want to credibly connect our work to business impact — revenue growth\, margin improvement\, market expansion\, risk mitigation — we need to understand how performance is measured and reported. \nThis session demystifies the core financial documents that drive executive decision-making and investor confidence. Participants will learn how to interpret key signals in financial reporting\, identify where communications can influence outcomes\, and translate financial data into smarter counsel. \nLearning Objectives\n→ Interpret key line items and understand what they signal about a company’s health and strategy.\n→ Connect financial performance indicators to communications opportunities and risks.\n→ Ask more informed\, financially grounded questions in client conversations.\n→ Frame PR programs and measurement in ways that align with business and financial outcomes.
URL:https://prcouncil.net/event/the-story-behind-the-numbers/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/The-Story-Behind-the-Numbers-1.jpg
LOCATION:https://prcouncil.net/event/the-story-behind-the-numbers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260519T120000
DTEND;TZID=America/New_York:20260519T130000
DTSTAMP:20260409T134312Z
CREATED:20260409T133157Z
LAST-MODIFIED:20260409T134312Z
UID:10000068-1779192000-1779195600@prcouncil.net
SUMMARY:PRC x Strong Session 4: Feedback
DESCRIPTION:> Click Here to Register. \nThe PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 4: Feedback\nFeedback is one of the most critical things people want but often the hardest thing to give. In this interactive session\, we distinguish between praise vs feedback as well as judgment vs observation. We review a permission-based process for delivering feedback that yields  the most impactful results\, strengthens performance\, and promotes partnership. We’ll look at techniques that have been proven to be most effective and share many practical tips\, tools\, and examples to use. Lastly\, we’ll talk about receiving feedback as a skill\, and how to promote a 360 feedback culture within your team and organization. \n**Participants only need to register once to attend all three sessions.
URL:https://prcouncil.net/event/prc-x-strong-session-4-feedback/
CATEGORIES:PRC Info Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/Session-4-Feedback.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260616T120000
DTEND;TZID=America/New_York:20260616T130000
DTSTAMP:20260414T151758Z
CREATED:20260409T133748Z
LAST-MODIFIED:20260414T151758Z
UID:10000069-1781611200-1781614800@prcouncil.net
SUMMARY:PRC x Strong Session 5: Productive Conflict
DESCRIPTION:> Click Here to Register. \nThe PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 5: Productive Conflict\nConflict is inevitable\, but how you show up in it makes all the difference. In this module\, we’ll help participants shift from conflict avoidance to confident and productive action. You’ll learn how to recognize the early signs of tension\, understand common conflict triggers\, and approach difficult conversations with clarity and purpose. We’ll introduce the “D.E.F.I.C.I.T.” model\, a practical tool for structuring tough conversations\, and explore strategies to manage emotional responses\, stay grounded\, and move conversations forward with empathy and resolve. Participants will leave with actionable techniques and new language they can use immediately to turn conflict into progress. \n**Participants only need to register once to attend all three sessions.
URL:https://prcouncil.net/event/prc-x-strong-session-5-productive-conflict/
CATEGORIES:PRC Info Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/Session-5-Productive-Conflict-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260721T120000
DTEND;TZID=America/New_York:20260721T133000
DTSTAMP:20260706T142746Z
CREATED:20260409T134710Z
LAST-MODIFIED:20260706T142746Z
UID:10000070-1784635200-1784640600@prcouncil.net
SUMMARY:PRC x Strong Session 6: Consultative Selling
DESCRIPTION:> Click Here to Register. \nThe PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 6: Consultative Selling\nIn this module\, we explore what it is that sets consultative sellers apart from traditional sales people. We’ll look at how they approach and view buyers\, how they present solutions\, how they engage and communicate\, and how they focus on relationships and partnerships. We’ll cover the four key aspects of consultative selling\, including: understanding the client\, interrogating the business\, building relationships\, and architecting the right conversation. We’ll utilize a number of tools and frameworks such as the SPECIFICS model to help better understand client needs and provide tailored solutions. \n**Participants only need to register once to attend all three sessions.
URL:https://prcouncil.net/event/prc-x-strong-session-6-consultative-selling/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/04/Session-6-Consultative-Selling.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T120000
DTEND;TZID=America/New_York:20260922T130000
DTSTAMP:20260629T215606Z
CREATED:20260629T215141Z
LAST-MODIFIED:20260629T215606Z
UID:10000090-1790078400-1790082000@prcouncil.net
SUMMARY:PRC + Strong: Driving Organic Growth
DESCRIPTION:The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 7: Driving Organic Growth (60 mins)\nWhen seeking new drivers of growth and revenue\, we often spend our time focused on prospecting and bringing in new business when the reality is it’s usually more profitable\, more efficient\, and frankly just easier to sell to our existing clients and customers. In this module\, we explore organic growth and uncover the often-overlooked opportunities right in front of us. We’ll discuss where to look for them\, what form they take\, and six strategies for turning those opportunities into outcomes. \n 
URL:https://prcouncil.net/event/drivingorganicgrowth/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/05/Session-7-Driving-Organic-Growth.jpg
LOCATION:https://prcouncil.net/event/drivingorganicgrowth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261020T120000
DTEND;TZID=America/New_York:20261020T133000
DTSTAMP:20260630T114625Z
CREATED:20260630T114625Z
LAST-MODIFIED:20260630T114625Z
UID:10000091-1792497600-1792503000@prcouncil.net
SUMMARY:PRC + Strong: Maximizing Impact
DESCRIPTION:The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 8: Maximizing Impact on Stakeholder Engagement\, Trust\, and Influence (90 min)\nThe ability for a leader to impact the people around them is critical to the success of any objective or initiative. We’ll talk through three essential skills that leaders can flex to maximize impact in both inspiring and challenging moments. Participants will learn how to create and apply a Stakeholder Engagement Map. Lastly\, we’ll introduce the Cohen-Bradford Influence Model\, an approach to gain momentum from those we seek to influence\, all while fostering relationships.
URL:https://prcouncil.net/event/maximizing-impact/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/05/Session-8-Maximizing-Impact.jpg
LOCATION:https://prcouncil.net/event/maximizing-impact/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20261117T150000
DTEND;TZID=America/New_York:20261117T170000
DTSTAMP:20260630T114652Z
CREATED:20260630T114652Z
LAST-MODIFIED:20260630T114652Z
UID:10000092-1794927600-1794934800@prcouncil.net
SUMMARY:PRC + Strong: Effective Leadership
DESCRIPTION:The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. This series strengthens the capabilities that matter most in today’s PR environment — strategic thinking\, client stewardship\, people leadership\, communication\, and resilience. \nSession 9: Effective Leadership (120 min)\nMany people become “leaders” without truly understanding the process of driving teams or organizations toward desired outcomes. This session will provide participants a simple\, compelling process to help leaders get real results. Participants will gain self-awareness about their leadership style and strengths. Each participant will assess their leadership behaviors across three core areas: crafting a vision\, building alignment\, and championing execution. By combining awareness\, learning and action\, each participant will reflect on and identify tangible steps forward in their day-to-day leadership styles and actions.
URL:https://prcouncil.net/event/effective-leadership/
CATEGORIES:Learning Session
ATTACH;FMTTYPE=image/jpeg:https://prcouncil.net/wp-content/uploads/2026/05/Session-9-Effective-Leadership.jpg
LOCATION:https://prcouncil.net/event/effective-leadership/
END:VEVENT
END:VCALENDAR