Women start their careers on par with their male counterparts but generally end them earlier having achieved less and earned less. Some may say that bias is baked into the system – even in the PR agency ecosystem which employs more women than men. In this session, Lee Caraher, PRC Board member and CEO of Double Forte, will lead us through the topic and cover:

  • Habits that get in the way of making an impact
  • Doing the work and not getting promoted – what could be getting in your way
  • Breaking through overt and unconscious bias in the workplace


Lee Caraher is CEO of Double Forte a national PR agency in San Francisco and New York. She is the author of two books on creating positive workplaces – Millennials & Management: The Essential Guide to Making it Work at Work and The Boomerang Principle: Inspire Lifetime Loyalty From Employees, and is on the Board of Directors of the PR Council.

A sought-after communications strategist, Lee is known for her practical solutions to big problems. She is straight-talker who doesn’t hold many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

She started her career in communications in Boston at Cone Communications and The Weber Group. She moved to California, working with high profile and groundbreaking companies along the way while at The Bohle Company and Manning, Selvage & Lee/LA. She moved to the San Francisco Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications. She started Double Forte in 2002.

Lee is active in the community and currently serves on the Public Advocates Board of Governors and Grace Cathedral’s Board of Trustees. She consults with other non-profits on effective board organization and practices.

A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and their blind cat, Al.