In this monthly webinar series, PR Council President Kim Sample interviews leaders outside of the industry who can help agencies future-proof their businesses. To learn more about this series, or to register for the next one, please see our Events.

Shifting Ahead to Stay Relevant with Allen Adamson

It’s a turbulent time for PR agencies and the clients we serve, and not all will survive. Why are some organizations able to continually evolve to meet the times and the marketplace, while others can’t? Importantly, what does it take to make sure your brand does?

In this installment of The Growth Series, PR Council President Kim Sample discusses how agencies can shift ahead to generate long-term value and increased brand equity for your firm and your clients with featured guest Allen Adamson, author of top-selling marketing books, Shift Ahead, BrandSimple, BrandDigital, and The Edge: 50 Tips from Brands That Lead.

Adamson is a Co-Founder and Managing Partner of Metaforce and Adjunct Associate Professor, NYU Stern School of Business. He’ll share how the best organizations – including agencies and other professional services firms — recognize when it’s time to change direction, and how they pull it off while bolstering their brands.

Reinventing for Growth with Doug Spong

In this Growth Series call, we speak with Doug Spong, who brings 37 years of experience in founding, leading and growing agencies to The Doug Spong Co. A founding member of the PR Council, former board member and two-year treasurer, today he’s the consultant that other consultants at PR, advertising and digital agencies turn to for help with reimagining and reinventing their businesses. Listen to this call to learn how to assess the options so you can place winning bets – large and small — for your agency.

Procurement and Agency Sourcing with Thom Roose

PRC President Kim Sample interviews Thom Roose, Global Category Chair, Marketing and Communications with IBM Procurement Services about procurement and agency sourcing.

Formerly with P&G, Thom understands our business and offers terrific insights to help agencies plan ahead and play to win when negotiations begin.