Qualifications and Application for Membership

The Council of Public Relations Firms is an association of business enterprises providing public relations counsel and related strategic services to help clients create, build and protect their reputations. The Council’s mission is to advocate for and advance the business of public relations firms by building the market and the value of firms as strategic business partners.

How To Apply For New Membership

Membership in the Council is by application and recommendation after the applicant firm presents its qualifications. The qualifications are based on the premise that the member firm must achieve an exceptionally high standard of client service, fiscal accountability, professional development and ethical conduct for its staff. Eligibility for membership into the Council is contingent but not limited to the following conditions (please refer to the membership application for full eligibility requirements):

  • At least 51% of the firm’s revenue must derive from core PR consulting capabilities.
  • Principals must have been conducting business as a PR firm for at least three years
  • Firm must have at least five full-time employees and have office operations located within the United States.

CPRF Member Application (Word DOC format 132kb)

Please submit the completed membership application to:

Eligibility Committee

Council of Public Relations Firms

32 East 31st St

9th Floor South,

New York, NY 10016



Dues are assessed as .065 percent of U.S. revenues, with a minimum of $2,750 (revenue <$4 million) and maximum of $40,000 (revenue >$60 million) based on a calendar year.