Member Benefits

The PR Council is the only U.S.-based association dedicated to agencies with public relations offerings and our members include 140+ of the country’s premier global, mid-size, regional, and specialty firms across every discipline and practice area. If approved for membership, you’ll have access to the following:

Data & Research

Proprietary data and research to help manage cost areas and grow profitability:

Business Benchmarking Survey
Compensation Survey
Labor Bill Rate Survey
Marketing and Communications Technology Benchmark Survey

Networking

Six function-based communities that connect our Members to each other, to important issues in our industry, and to knowledge that helps them do their jobs better. These communities serve the below agency functions:

CFOs/COO
Digital
Diversity, Equity, and Inclusion
HR
Sales & Marketing

We also offer:

CEO Cohorts
Agency leader roundtables

Webinars & Trainings

“Hot topic” webinars with external experts and training opportunities for all levels, designed to recruit, develop and retain top talent. Here are some examples of programs in 2023:

The Power of Generative AI and Prompt Design Tips to Unleash It
The Dirty Words of SOWs
Best Practices for Contracts & Addendums
Becoming a People Manager
Writing & Editing Workshop

And More

PRC Find-A-Firm and case study pages which showcase our Member agencies and provide leads for prospecting and partnering
Setting and enforcing the highest ethical standards for the industry, including our Guidelines on Generative AI Tools
Savings on business insurance