Thank you for your interest in joining the PR Council. The PR Council is the only U.S.-based association dedicated to agencies with public relations offerings and our members include 130+ of the country’s premier global, mid-size, regional, and specialty firms across every discipline and practice area. If approved for membership, you’ll have access to the following:

Data & Research

Proprietary data and research to help manage cost areas and grow profitability

  • Business Benchmarking Survey
  • Compensation Survey
  • Labor Bill Rate Survey
  • Marketing and Communications Technology Benchmark Survey
Function-Based Community Meetings

Six function-based communities that connect our Members to each other, to important issues in our industry, and to knowledge that helps them do their jobs better. These communities serve the below agency functions:

  • CFOs/COOs (led by Ron Loch, G&S Business Communications)
  • Digital (led by Christa Conte, Hotwire Global and Tejas Totade, Ruder Finn)
  • Diversity, Equity, and Inclusion (led by Rebecca Roussell, Current Global and Suzy An, Porter Novelli)
  • HR (led by Elizabeth Famiglietti, PAN Communications and Carol Gronlund, Zeno Group)
  • Sales & Marketing (led by Anna Cave, Ogilvy and Emily West, Weber Shandwick)
Webinars & Special Events

“Hot topic” webinars and virtual special events with external experts. Here are some examples of topics covered in 2022:

Training Opportunities

Training opportunities for all levels, designed to recruit, develop and retain top talent; some examples:


Networking with successful agency leaders

  • Agency leader roundtables
  • CEO Cohorts
  • Member-only events prior to industry conferences/awards events
Diversity, Equity, and Inclusion Guidance

DE&I insights, education, and assistance (policy guidance, workshops, webinars, etc.)

  • UN BIAS: Our annual series designed to help talent at all levels uncover and undo the bias that exists in our agencies
And More
  • FREE access to Glimpse, a quick-turn, AI-powered, global research platform that analyzes responses through the lens of language, emotion and sentiment
  • PRC Find-A-Firm and case study pages which showcase our Member agencies and provide leads for prospecting and partnering
  • Setting and enforcing the highest ethical standards for the industry
  • Savings on business insurance