Thank you for your interest in joining the PR Council. The PR Council is the only U.S.-based association dedicated to agencies with public relations offerings and our members include 130+ of the country’s premier global, mid-size, regional, and specialty firms across every discipline and practice area. If approved for membership, you’ll have access to the following:

Data & Research
  • Proprietary data and research to help manage cost areas and grow profitability
    • Business Benchmark Study/Analysis of Agency Costs
    • Labor Bill Rate Study
    • Compensation Survey
    • Benefits Study
    • Technology Stack Share Study
Function-Based Community Meetings
  • Six function-based communities that connect our Members to each other, to important issues in our industry, and to knowledge that helps them do their jobs better. These communities are comprised of leaders in the following functions:
    • CFOs/COOs (led by Ron Loch, G&S Business Communications)
    • Digital (led by Christa Conte, Hotwire Global and Tejas Totade, Ruder Finn)
    • Diversity, Equity, and Inclusion (led by Rebecca Roussell, Current Global)
    • HR (led by Elizabeth Famiglietti, PAN Communications and Carol Gronlund, Zeno Group)
    • Sales & Marketing (led by Anna Cave, Ogilvy and Emily West, Weber Shandwick)
Webinars & Special Events
Training Opportunities
  • Networking with successful agency leaders
    • Agency leader roundtables
    • CEO cohorts
    • Member-only events prior to industry conferences/awards events
Diversity, Equity, and Inclusion Guidance
  • DE&I insights, education, and assistance (policy guidance, workshops, webinars, etc.)
    • UN BIAS: Our annual series designed to help talent at all levels uncover and undo the bias that exists in our agencies
And More
  • PRC Find-A-Firm and case study pages which showcase our Member agencies and provide leads for prospecting and partnering
  • Setting and enforcing the highest ethical standards for the industry
  • Savings on business insurance