Teams with Bulldog Reporter to provide a new Voice for the PR Firm Business
New York – (February 1, 2008) – The Council of Public Relations Firms (Council), the industry’s trade association, will launch a weekly electronic publication called The Firm Voice, with content geared toward public relations firm practitioners. The Council selected the custom publishing unit of Infocom Group’s Bulldog Reporter to produce and distribute the publication under the direction of the Council’s newly formed editorial board.
The Firm Voice will be emailed to subscribers every Wednesday at no charge, starting March 12. The Council is providing funding for the publication.
“The purpose of The Firm Voice is to provide a new communications channel that is dedicated to the public relations firm business,” said Kathy Cripps, President of the Council of Public Relations Firms. “The new publication will contain thought leadership pieces, timely industry data and create enthusiasm for careers at America’s leading public relations firms. While the primary target audience will be the thousands of people who work at the Council’s 100-plus member firms, I am confident that most practitioners, at public relations firms, corporations and not-for profit organizations, will see value in The Firm Voice.”
“Like most other trade associations, we see great value in establishing our own publication as a way to share knowledge, insights and best practices with our members and the broader community,” said Ray Kotcher, 2008 Chair of the Council and CEO of Ketchum. “In evaluating the best way to produce The Firm Voice with the highest quality, we felt the custom publishing capabilities of Bulldog Reporter would be a tremendous asset.”
“Bulldog Reporter is proud to assist the Council in spreading the word about the value that public relations firms provide,” said Jim Sinkinson, Bulldog Reporter publisher and president of Infocom Group. “This new publication will give a powerful voice to industry leaders and will showcase the best practices and best thinking taking place in the public relations business today.”
The main sections of The Firm Voice will include:
Thinking Ahead: Op-ed, Q&A from industry leaders
How did you do that?: A brief case study from a public relations firm
PR Matters: Commentary, news from the Council
PR Firm News: Including account wins, key hires and firm expansion
Quick Hit: Graphic representations of industry data/survey results