The Council is pleased to offer a resource guide and training module that is designed specifically for public relations firms to bring renewed attention to the importance of ethical business decision-making. Our goal is to ensure that our organizations do more than engender a “reflex of compliance” but instead foster a culture of integrity that shines through the way we work every day. Focusing attention on ethical business decision-making is about a mindset and behavior that demonstrate character and principles.

Log in to view our resource guide Ethics as Culture.