The PR Council stands behind, and is committed to, our organization’s Code of Ethics & Principles. At a time when use of ‘alternative facts’ and fake news run the media cycle, we especially call attention to commitments #4 We are committed to accuracy and #5 We believe that our clients and the public are best served when third party relationships with spokespeople, bloggers, partners and allies are open and transparent.

We hope you will take this opportunity to review and reaffirm your commitment to the PRC’s Code of Ethics & Principles. It is of the utmost importance that now, more than ever, our industry takes a united stance to ensure accuracy and transparency at all levels. This is what public relations stands for at its core.