The PR Council once again held our annual InternFest, where communications interns from our member agencies come together to network and learn from industry leaders.
Soon Mee Kim, Porter Novelli, explained how diversity and inclusion in the industry isn’t just trendy – it’s a transformative, moral imperative. Laura Russo, FleishmanHillard, gave examples of how crucial earned media relations is, emphasizing the importance of being a versatile and multifaceted communications professional. Pablo Olay, Padilla, demonstrated the magic of Padilla’s test kitchen and showed the need for compelling visuals in food and beverage spaces. Sandra Fathi, Affect, shared the difference between B2B and B2C for the students, how the tech field is expanding and emphasized that storytelling is behind it all. Each session was different from the next, just like the sectors themselves.