PRC Next Board Member and Senior Vice President of M Booth PR, Frani Chung, celebrates Earth Day with the PR Council by sharing her 5 Tips for Strategic Earth Day Campaigns.

Frani leads M Booth’s food practice, helping both legacy and upstart brands strategize how consumers eat. “When a day like Earth Day comes, it is our role as communications professionals to provide counsel on how to participate,” says Frani. Watch her video now to utilize her tips for your campaigns.