usc-relevance-report-2017_page_01The USC Center for Public Relations has released its inaugural 2017 Relevance Report, a forecast of topics and trends that will impact society, business and communications in the coming year. The Relevance Report features thought pieces from communications leaders at, among others, Instagram, Starbucks, United Airlines, top PR agencies and academic experts who identify the issues, ideas and innovations that will be relevant to the communications industry in 2017. The essays are brief and thoughtful and cover a broad range of topics grouped within the following five categories: media, communications, technology, brand and people. It is designed to give those studying and working in public relations a preview of what the coming year will mean for our industry, for our society and for their careers. A part of the USC Annenberg School, the Center’s mission is to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it by examining current strategies and forecasting future trends.

Download the report here.