PR Council Agency-Ready Certificate


The PR Council is exploring the possibility of offering this program again, but no plans have been confirmed yet. Please make sure to check back here for updates.

Additionally – please do not attempt to register as a PR Council Member on the website. That is solely for our Member agencies and not for participants of this program.

Calling all undergraduate students and new college graduates interested in agency careers

We need you! As you may be aware, PR agencies have had to cancel summer internship programs and pause on hiring new grads due to the impact of COVID-19. No one knows how long the situation will last, but we do know that new talent is the lifeblood of our agencies, so we want to get to know you and provide learning opportunities so that when this challenging time is over, we will know where to find you and you’ll be even more prepared

Please provide the below information to join our certificate program. You’ll be invited to participate in agency leader-led webinars on important areas including strategic planning, applying data, social media strategy, crisis communications, medical writing, etc. You’ll also benefit from instruction on important industry tech platforms and guidance on remote interviewing, resume writing, time management, and managing stress and anxiety. You can join inspirational chats with agency leaders, hear about day-to-day life in agencies from young employees and even take part in a virtual new business pitch.

We all cannot wait to meet you.

*Please note, we anticipate this program will launch the week of June 8th. As soon as the career site is up and running, we will let those who have registered here know about log-in procedure, etc.

*Please note, this program is free for all participants.

*PR Council aims to be an inclusive organization and remove, barriers and obstacles for people with any disabilities. If you are a person with activity limitations or participation restrictions, please reach out to us at [email protected] so we can explore modifications that can be made.

Frequently Asked Questions

What is the Agency-Ready Certificate?

This is a program facilitated by the PR Council (PRC), open to college students and recent graduates. With many PR agencies canceling summer internship programs and pausing on hiring entry-level talent due to the impact of COVID-19, the PRC wants to get to know this critically important group and keep them engaged in and excited about pursuing careers in the industry.

The certificate program will require participation in live and recorded webinars on important areas including strategic counsel, client service, persuasive writing, applying data, social media strategy, crisis communications, etc. Instruction on important tech platforms utilized by agencies, as well as inspirational chats with agency leaders and entry-level talent, are also planned. Knowing that connectivity and networking have never been more important, a number of diverse leaders across the industry have come forward to volunteer to mentor small groups of young people.


What is the PR Council?

The PR Council (PRC) is the U.S. trade association representing 110 of the country’s top PR agencies. The organization’s mission is to help grow talent, revenue, profits and reputation for Member agencies, and the industry. The Agency–Ready Certificate program delivers on our mandates to grow talent and reputation.


Why is the PR Council doing this?

We want to help young talent build their resumes, learn about the multitude of exciting and varied career opportunities available at agencies, and establish their professional networks during this challenging time.


Who should participate?

The program is for current college students and recent graduates, who want to become better prepared to work in a PR agency or simply learn more about the career opportunities PR agencies offer.


Is there an application process?

No, students simply need to indicate their interest by completing the online form. Once the career portal and program are up and running (on June 5), registered students will receive notification of portal and program sign-on instructions.


How much does it cost?

The program (portal and certificate program) is free.


Who developed the curriculum?

The country’s leading agencies are providing learning and development opportunities that they normally only provide to their employees. Additionally, other important industry partners are providing content. Important technology platform providers are also sharing trainings and access.


Are there assignments and/or tests?

No assignments will be given, however participants will have to complete a short survey after every course to receive credit. The link for this will be sent out following each live webinar and will also live on the website if you are viewing the webinar as a recording.


What are the requirements to earn the certificate?

Earning the certificate requires completing 20 hours of educational webinars. Out of the 20 hours, 14 have been identified as “required.” The additional six are up to the individual and, of course, participants are welcome to participate in more than 20 courses. Agency leader and rising star chats are not included in the required 20 hours but are wonderful learning and networking opportunities.


If I’m unable to attend the live sessions, will my requirements still be fulfilled towards achieving my certificate if I only participate in the recorded sessions?

Equal credit will be given for live and recorded sessions. Our intention is to make it equally accessible for all.


Will I get college credits for earning the certificate?

At this time, the program is not designed to provide college credit nor serve as an internship. This may be something we investigate in future years.


How long has this certificate been in development?

We initiated this effort in response to the economic impact of the COVID-19 crisis. Because the pilot program is a reaction to a fast-evolving situation, we expect there to be refinements and new offerings along the way.


Where do I register? 

Please register here.


How many students can participate? Is there a limit?

We will accommodate all students who register.


I registered but haven’t heard anything yet?

We are communicating about the program via email regularly.


When does the program start? When does it end?

The program will start on the week of June 8th and will run for eight weeks, through July 31.


When does the program need to be completed?

While the live webinars are scheduled from June 8 through July 31, you’ll have an extra week to complete any required hours. The program must be completed by Friday, August 7.


What days will the program take place?

Live sessions will be offered on Mondays and Wednesdays at 12:00 P.M. and 4:00 P.M. ET and most Fridays at 12:00 PM ET.  Each session will then be available as a recording 24/7 in order to fit everyone’s schedule.


How will this be tracked?

To receive credit, participants must complete a short survey after viewing each webinar. The link for this will be sent out after each live webinar and will live on the website for recorded viewings. Once you’ve completed your 20 hours, you are eligible to receive the certificate, which will be sent out following the completion of the program.


What technology will be needed for students to participate?

Students will just need a computer or smartphone.


How does the Career Portal work?

The portal is exclusively available for Agency-Ready Certificate participants to post their resumes. Our Member agency recruitment teams will access the portal as they search for intern and entry–level candidates. Member agencies will also be able to post job openings directly on the portal.


Is there a faculty component or opportunity related to the program?

We currently do not have a faculty component other than asking educators to encourage their students to join. Faculty are welcome to listen in and, of course, feedback is always welcome.