Originally published by Quinn.
To communicate that AKA, a residential hotel brand, is also a lifestyle brand, Quinn created the first outdoor hotel room — five-star glamping under the stars at AKA Central Park, NYC.
RESULTS:
1-billion media impressions
Doubled website traffic
Achieved client’s goal of being in Travel + Leisure.
Reached AKA’s international audience with coverage in Ireland, UK, Germany, Italy,
Sweden and Australia
Continues to go viral through the media
Others have copied it.