Originally published by Catalyst. 

For Women’s History Month 2017, Brawny honored strong and resilient women through #StrengthHasNoGender, a campaign featuring short documentaries of inspiring women in STEM fields, and commemorative packaging with a woman replacing the iconic Brawny Man. We led an integrated PR effort to drive earned media coverage and social engagement with the campaign, and developed further promotion through partnerships with tennis champions Serena and Venus Williams.