The GAP Studies which are produced annually USC Annenberg’s Strategic Public Relations Center. The following Executive Summaries capture the highlights of each report, which examines how organizations perceive the value of, use and organize their in-house public relations departments. It also includes information on how they work with their outside agencies.  The full results can be accessed at the USC Annenberg website.


2009 GAP VI Executive Summary

2007 GAP V Executive Summary

2005 GAP IV Executive Summary

2004 GAP III Executive Summary

2003 GAP II Executive Summary

2002 GAP I Executive Summary