Lead Firm:  Ogilvy PR

Session Leader: Marshall Manson, Managing Director, EMEA, Social@Ogilvy

Social media continues to be a top area of interest for marketing and communications leaders around the world. Watch as Marshall reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.  Original Air Date: 2/12/15.

Sound Bites

   
Right Content, Right People,

Right Time

   The Dirty Little Secret
   
Snapchat
   Defining Twitter Zero
   
Facebook Custom Audience

Potential

   Twitter Cards