Originally published by Crosby.

More than 120,000 men, women, and children across the U.S. are waiting for a life-saving organ transplant, and 22 people die every day because a matching organ can’t be found in time. The Division of Transplantation (DoT), HRSA/HHS chose Crosby to help promote registration nationwide for organ, eye, and tissue donation.

Research showed the vast majority of people in the U.S. support donation, but nearly half of eligible adults hadn’t signed up. Our job was to reach out to these “passive positives” and spread the message about the importance and ease of registering. Just one donor can save up to 8 lives.

Videos and PSAs that touch the heart

Evaluations showed a positive story provides the greatest influence. Crosby produced videos and PSAs of lives transformed by organ donation, which appeared everywhere from major networks to Facebook.


Screen Shot 2018-06-18 at 12.15.59 PM

Social media that connects with the community

When we introduced organdonor.gov on Facebook, we discovered an enthusiastic community of donation advocates ready to share their passion and encourage signups.


Animations that entertain and educate

Animation helps make a tough subject easy to understand. Our award-winning animated videos became valuable tools for the general public and for donation professionals.