Originally published on Catalyst.

NRG is the leading power company in the US – with a number of high-profile renewables projects across professional football. To tap into the millennial and early adopter demographics, we facilitated and leveraged a partnership with Coachella.We developed an overarching platform for the music festival, engaging with our target audience through content creation, fully-integrated influencer programs, and on-site activations, bringing awareness of smarter energy solutions to a whole new demographic.