PRC Members To Gain Business Advantage with Real-Time Sentiment Sourcing and Analysis 

The PR Council (PRC) is providing its members access to GLIMPSE, a quick-turn, AI-powered, global research platform that analyzes responses through the lens of language, emotion and sentiment. The arrangement, kicking off on April 4, allows agencies to create and run a general population study on Glimpse’s self-service platform – eliminating the time and tediousness of traditional research. 

Glimpse interprets conversational responses from global audiences through the lens of emotion and sentiment. Participating agencies will be able to ask a global audience any mix of open and closed-ended questions, with the ability to filter findings by demographics, sentiments, and topics, along with the added advantage of gleaning insights from conversational responses. Quantitative analysis will also be possible, and the platform’s state-of-the-art dashboard will give users access to downloadable charts and data.  

“I’m so glad to be partnering with the PR Council and its Members to showcase how well GLIMPSE provides unique insights to fuel creative briefs, or gauge consumer and B2B perceptions, often in a matter of hours,” said tech pioneer Neil Dixit, the company’s founder.  

As part of the partnership, PRC Member firms will receive a 10% discount on subsequent studies they run using GLIMPSE.   

To mark its 25th Anniversary in 2023, the PR Council remains future-focused on the most critical issues affecting PR agency leaders’ ability to attract and retain talent and grow client relationships and their firms.

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