Wrangler, an icon in authentic American style, has been a household name in jeanswear since 1947. More than 70 years later, Wrangler holds true to its heritage by offering timeless, quality products than span generations. French / West / Vaughan has worked with Wrangler as its PR agency of record since 1997.

Wrangler values its close ties to music, pop culture and the Western lifestyle, each of which influence the variety of products and special collections the brand offers. Every garment is crafted with care for both the finished product and the land it came from. Its recent Rooted and Indigood collections are examples of the brand’s commitment to sustainability. To fulfill that promise, Wrangler products will be made with 100 percent sustainable practices by 2025.

WRANGLER X STETSON

Social Media Content Collab

 We deliver integrated, full-funnel campaigns to drive brand impact during shopping seasons. Campaign components featured influencer marketing and interactive placements on Facebook and In

We deliver integrated, full-funnel campaigns to drive brand impact during shopping seasons. Campaign components featured influencer marketing and interactive placements on Facebook and Instagram.

HOW IT PERFORMED

Social Media Results

KPIs measured awareness, consideration and conversion metrics. Results included a significant lift in website traffic, ecommerce conversion rate and revenue.

WRANGLER LEGENDS

Storytelling Platform

From the streets of New York to a bunkhouse in Oregon, our ​“Wrangler Legends” series features extraordinary tales told by and about everyday heroes living #LifeUnrestricted. The content lives on social media and on a dedicated landing page where we drive further engagement with the brand.

Wrangler – Legends Teaser from French West Vaughan on Vimeo.