5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions that […]
Future-Proofing Talent: Four Considerations for 2026 Planning
As agencies plan for 2026, talent strategy is likely at the center of priorities. AI is reshaping how teams work, client expectations continue to evolve, and competition for top talent […]
Inside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance […]
This Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. […]
PR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A […]
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior […]
Is it Time to Raise Rates?
In a recent flash poll, 63% of the participating CFOs and COOs said they haven’t decided whether to increase rates for ‘25. Making this decision soon is critical to ensure […]
Is The Pyramid Flipping?
The impact of generative AI on jobs in our agencies remains TBD—my prediction is that it will make our jobs more interesting, not massively reduce the workforce—but we’ve been hearing […]