Is it Time to Raise Rates?
In a recent flash poll, 63% of the participating CFOs and COOs said they haven’t decided whether to increase rates for ‘25. Making this decision soon is critical to ensure […]
Is The Pyramid Flipping?
The impact of generative AI on jobs in our agencies remains TBD—my prediction is that it will make our jobs more interesting, not massively reduce the workforce—but we’ve been hearing […]
Boosting Profitability and Client Retention
We’re focusing on the procurement function to boost our agencies’ profitability and client retention. Data shows that procurement negotiates an increasing number of relationships across agencies of all sizes. We […]