Research highlights specific areas where bias is present across corporate America and the input of BIPOC talent in our agencies reinforces similar pain points: recruitment and hiring, giving feedback and promoting, and producing and distributing content.
Our recent webinar series tackled critical biases that exist in our agencies and impede our ability to be best places to work for BIPOC talent.
Session one, Un Bias Your Agency, features a panel of young talent sharing the bias they experience. Typically, panels are comprised of more senior staff so the stories they share can be discounted — it happened earlier in their careers and often clients were the bad actors. This session highlighted the bias happening in our agencies today. Carmella Glover, President, Diversity Action Alliance, moderates this important discussion.
Session two, Un Bias Your Leadership, features Lori Nishiura Mackenzie, Co-founder, Stanford VMware Women’s Leadership Innovation Lab and Lead Strategist, Diversity, Equity and Inclusion at Stanford Graduate School of Business. As leaders and managers, our bias not only determines our expectations of employees but also insidiously seeks confirmation of that bias in everything these team members say and do. Learning to identify bias and prevent it from creating serious errors in our decisions about people is critical to hiring extraordinary diverse talent and leading them to deliver extraordinary performance.
Session three, Un Bias Your Recruiting and Hiring features Jennifer Tardy, Chief Executive Officer, Jennifer Tardy Consulting, LLC, an expert in recruiting diverse talent. Tardy uncovers how and where bias hides within common policies, practices, and behaviors and how this leads to underrepresentation. She then provides guidance on the actions leaders must start and stop doing to increase diversity.
The final installment of our series, session four, Un Bias Your Content, addresses bias in content. Parris Bowe, Managing Director at the award-winning integrated multicultural marketing and communications agency, EGAMI Group, shared a number of examples of biased content and best practices to ensure your agency engages instead of enrages. She reinforces the opportunity to not simply avoid criticism from underrepresented groups but to go one step further to communicate true belonging.
PRC partner, Talkwalker, sponsored this series and shared thoughts and guidance on the impact of socially conscious audiences like GenZers on brands, politics, and society and their willingness to cry foul when and where they see bias. You can find the discussion here.
If you are a PR Council Member and missed any of these sessions, please feel free to sign into the Member-only portal and view the recordings. If you need help accessing this portion of the site, please email [email protected].