2026 Member Webinar
Event Date: In our 2026 Member Webinar, the PR Council team walks through our 2026 plan and full programming roadmap—built to help member firms navigate AI disruption, talent pressure, and pricing volatility. We preview […]
Read MoreJanuary CEO Pulse with Dan Hestbaek, LIFT
Event Date: Dan Hestbaek, CEO and Founder of LIFT Relations, shares insights from 33,000+ client relationships across 44 countries, revealing what drives client relationship health. Dan’s email is dan@lft.ai. The link to […]
Read MoreFrom Generative to Agentic AI
Event Date: The Legal Risks and Practical Guidelines You Need to Know This session explores how agentic AI tools—systems that don’t just generate content but also act, decide, and transact—will create a […]
Read MoreNicklpass Information Session
Event Date: Nicklpass is a subscription content management platform for businesses that grants employees access to numerous premium news and research publications through a single sign-on (SSO). It helps companies centralize their […]
Read MoreMeasuring What Matters: PR’s Path to Business Impact
Event Date: This measurement panel dives into what it really looks like to move from vanity metrics (like impressions or AVEs) to business impact. Featuring voices across agencies and consultancies specializing in proving and […]
Read MoreAI-Assisted Writing in Practice: Applying the PR Council Framework
Event Date: This session unpacks the PR Council’s new AI-Assisted Writing Framework, a practical model for integrating AI into your writing process while maintaining creativity, quality, and human judgment.
Read MoreMeasurement 101: Demonstrating Impact in the AI Era
Event Date: This session will help you cut through measurement confusion and show what your work is actually worth. In an era where AI is automating execution, measurement is your sharpest edge. Join measurement […]
Read MoreAI for Advanced Decision Making
Event Date: This session goes beyond prompt basics. Learn how to frame complex, high-stakes decisions so AI becomes a real partner in strategic thought. 1. Define AI’s role in your decision-making architecture.Leverage […]
Read MoreThe Agency Juggle
Event Date: Designed for early- to mid-career agency pros, this session offers practical tools to juggle multiple accounts without losing your mind or your priorities. What We Covered
Read MoreBuilding an AI-Powered Organization
Event Date: AI is redefining how businesses compete, scale, and make decisions. For today’s leaders, the challenge isn’t just adopting AI—it’s building an organization where AI is embedded into the way people […]
Read More