Questioning the Brief
This session will explore how firms can approach client briefs with a critical eye to uncover deeper insights and deliver more impactful results. Discover how to ask the right questions, push beyond surface-level requests and position your agency as a true strategic partner.
Learning Outcomes:
- Understand the importance of critically evaluating client briefs to uncover hidden opportunities.
- Learn how to ask insightful questions that clarify objectives and drive better outcomes.
- Discover techniques for reframing client challenges to deliver more strategic solutions.
- Explore ways to balance curiosity and collaboration while maintaining client trust.
Speakers
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Kristina Jenkins
Founder & Chief Strategy Officer
Boldly
Kristina “KJ” Jenkins is the Founder and Chief Strategy Officer of Boldly, a strategy studio. She has built and scaled strategic capabilities at top creative agencies like Cashmere, Zambezi, mcgarrybowen, and MullenLowe, partnering with brands such as Disney, Venmo, Instagram, Google, HBO, and Honda to drive cultural and business transformation. KJ is known for crafting bold brand visions, inspiring brave creativity, uncovering unique insights, and delivering innovative, attention-worthy work. A sought-after speaker and instructor, she has shared her expertise at Advertising Week, VCU Brandcenter, Miami Ad School, and more. She was also a mentee in ADWEEK’s 2019 and 2020 Executive Mentor Programs. Passionate about wellness, KJ champions a "wellness-first" leadership style in high-performance creative environments. She will lead a session on this approach at the One Club for Creativity’s February 2025 Creative Leaders Retreat.
