As an owner, the PR Council provides great resources to help us run our agency more effectively. From the benchmarking reports to staff training programs to insights into topics facing the industry, the PRC helps us get and stay ahead of important business issues. There is immense value in having the PRC share this type and wealth of information rather than having to create it on our own.
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Member Benefits
Collaboration & Knowledge Sharing
We cultivate a dynamic exchange of ideas, insights and best practices to drive innovation and leadership in the PR industry.
Data & Research
We collect and analyze industry data to offer valuable insights and strategic guidance, helping member agencies adapt, innovate and grow.
Professional Development
We offer highly relevant workshops, webinars, conferences and training programs, empowering PR professionals with the skills and knowledge to excel.
Advocacy & Industry Recognition
We advocate for the PR industry, promoting its value and impact to stakeholders and collaborate with other associations to advance the profession.
News & Views
Inside Procurement’s Mind: How Agencies Can Win in 2025
Christine Moore recently shared her procurement expertise, having sat on both sides of the table as agency partner and procurement adviser. Drawing from her dual vantage point, Moore delivered guidance on how firms can p...
August 14, 2025
3 mins read
This Month: Raise Rates, Rethink Revenue
The PR Council’s latest Labor Bill Rate Study shows hourly rates are on the rise across nearly every role in the industry, with the most significant increases in PR-specific positions. (As a reminder, this study reflec...
August 11, 2025
2 mins read
How PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects are finding ...
July 10, 2025
5 mins read
PR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A recurring theme in our recent newsletters has been t...
June 9, 2025
2 mins read
Unlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personal...
May 29, 2025
2 mins read
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be c...
May 8, 2025
1 mins read
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
May 5, 2025
3 mins read
Beyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
April 7, 2025
2 mins read
Explore Our Events
Upcoming Events
virtual event
Building an AI-Powered Organization
September 17, 2025 - Wednesday
12:00 PM EDT
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AI and the Writer’s Craft
August 27, 2025 - Wednesday
12:00 PM EDT
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What the Big Beautiful Bill Means for Agency Owners
August 26, 2025 - Tuesday
12:00 PM EDT
Hear From
Our Members
PRC membership continues to build value for our growing Inizio Evoke business. Of particular value has been the rigor placed on developing reports like the Compensation Survey and Labor Billing Rates – providing us with tangible benchmarks to support business decisions. Beyond that, the growing Communities in DEI, HR, and Digital have been effective at engaging more of us throughout the organization.
The PR Council is a unique industry resource for agencies that delivers extraordinary value. For larger agencies, the Council provides safe spaces for leaders to engage in transparent conversations that allow us to look at the world of PR, client excellence and team building from different perspectives. For smaller agencies, the Council is a fount of expertise and guidance that support leaders.
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