As an owner, the PR Council provides great resources to help us run our agency more effectively. From the benchmarking reports to staff training programs to insights into topics facing the industry, the PRC helps us get and stay ahead of important business issues. There is immense value in having the PRC share this type and wealth of information rather than having to create it on our own.
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Member Benefits
Collaboration & Knowledge Sharing
We cultivate a dynamic exchange of ideas, insights and best practices to drive innovation and leadership in the PR industry.
Data & Research
We collect and analyze industry data to offer valuable insights and strategic guidance, helping member agencies adapt, innovate and grow.
Professional Development
We offer highly relevant workshops, webinars, conferences and training programs, empowering PR professionals with the skills and knowledge to excel.
Advocacy & Industry Recognition
We advocate for the PR industry, promoting its value and impact to stakeholders and collaborate with other associations to advance the profession.
News & Views
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders acro...
February 10, 2025
1 mins read
PR Council announces 2025 Officers and New Board...
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.), has been elec...
February 5, 2025
3 mins read
2025: What’s In and Out
Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and easier to reference throughout the year. I’ve u...
January 16, 2025
1 mins read
Harvard Executive Leadership Forum Agenda
Finding Growth, Innovation and Differentiation in Disruption Agenda April 2-3, 2025 Prof. Ashish Nanda Wednesday, April 02 6:00–8:00 p.m. Reception & Dinner Thursday, April 03 8:00–9...
January 9, 2025
3 mins read
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February 26, 2025 - Wednesday
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PRC membership continues to build value for our growing Inizio Evoke business. Of particular value has been the rigor placed on developing reports like the Compensation Survey and Labor Billing Rates – providing us with tangible benchmarks to support business decisions. Beyond that, the growing Communities in DEI, HR, and Digital have been effective at engaging more of us throughout the organization.
The PR Council is a unique industry resource for agencies that delivers extraordinary value. For larger agencies, the Council provides safe spaces for leaders to engage in transparent conversations that allow us to look at the world of PR, client excellence and team building from different perspectives. For smaller agencies, the Council is a fount of expertise and guidance that support leaders.
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