As an owner, the PR Council provides great resources to help us run our agency more effectively. From the benchmarking reports to staff training programs to insights into topics facing the industry, the PRC helps us get and stay ahead of important business issues. There is immense value in having the PRC share this type and wealth of information rather than having to create it on our own.
Empowering
PR Agencies:
Join, Learn, Flourish
Unlock a world of opportunities for your firm.
Accelerating
Leading
Agencies
Get access to networking, resources and training opportunities when you become a member.
150+ member firms
Member Benefits
Collaboration & Knowledge Sharing
We cultivate a dynamic exchange of ideas, insights and best practices to drive innovation and leadership in the PR industry.
Data & Research
We collect and analyze industry data to offer valuable insights and strategic guidance, helping member agencies adapt, innovate and grow.
Professional Development
We offer highly relevant workshops, webinars, conferences and training programs, empowering PR professionals with the skills and knowledge to excel.
Advocacy & Industry Recognition
We advocate for the PR industry, promoting its value and impact to stakeholders and collaborate with other associations to advance the profession.
News & Views
2024 in Review
As we close out 2024, we’re excited to share our Year in Review, highlighting the milestones, insights and initiatives that shaped this year. From helping our agencies advance AI integration to launching new learning ...
December 16, 2024
1 mins read
A Quick Note of Thanks
As we speed through Q4 and head toward a late Thanksgiving, the year-end rush is upon us. In the spirit of the season, we're thankful for one thing above all: brevity. So, in keeping with that, we'll keep this month’s ...
December 16, 2024
1 mins read
Satisfying Clients Today and Tomorrow
In last week’s session The Need to Know on AI, Humans and Work, futurist Rishad Tobaccowala predicted that by the end of ‘25, AI will perform 50% of the tasks that agencies are doing today. He warned that tech...
November 4, 2024
2 mins read
AI Platforms to Help Neurodiverse Employees Thrive
In this month’s AI Insights, we explore how AI can help neurodiverse employees. Neurological differences, such as autism, ADHD, dyslexia, and other cognitive variations, are natural and should be respected as a form of...
October 30, 2024
4 mins read
Upgrading Your Search Capabilities
Last month I discussed the benefits of AI use with time tracking. As I was thinking about this month’s letter, another operational use case came to mind: AI Knowledge Management. I’ve personally worked with some amaz...
September 24, 2024
2 mins read
Is it Time to Raise Rates?
In a recent flash poll, 63% of the participating CFOs and COOs said they haven’t decided whether to increase rates for ‘25. Making this decision soon is critical to ensure that ‘25 programming and budgeting incorpo...
September 2, 2024
2 mins read
Is AI The Solution to Time-Tracking Woes?
As generative AI advances, it's essential to explore how these tools can improve agency operations. While reviewing our 2024 Tech Stack data, one tool in the generative AI category stood out: time tracking software. Alth...
August 27, 2024
2 mins read
Committed and Courageous
Our firms, particularly those specializing in DEI counseling and multicultural marketing, are facing growth challenges and income declines. These areas are crucial for our clients, and they play a vital role in sustainin...
August 1, 2024
1 mins read
Explore Our Events
Upcoming Events
Sorry, no events matched your criteria.
Hear From
Our Members
PRC membership continues to build value for our growing Inizio Evoke business. Of particular value has been the rigor placed on developing reports like the Compensation Survey and Labor Billing Rates – providing us with tangible benchmarks to support business decisions. Beyond that, the growing Communities in DEI, HR, and Digital have been effective at engaging more of us throughout the organization.
The PR Council is a unique industry resource for agencies that delivers extraordinary value. For larger agencies, the Council provides safe spaces for leaders to engage in transparent conversations that allow us to look at the world of PR, client excellence and team building from different perspectives. For smaller agencies, the Council is a fount of expertise and guidance that support leaders.
Discover PR News and Insights
Sign up for our Partners & Friends email list to get exclusive PR Council updates!
"*" indicates required fields