As an owner, the PR Council provides great resources to help us run our agency more effectively. From the benchmarking reports to staff training programs to insights into topics facing the industry, the PRC helps us get and stay ahead of important business issues. There is immense value in having the PRC share this type and wealth of information rather than having to create it on our own.
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Member Benefits
Collaboration & Knowledge Sharing
We cultivate a dynamic exchange of ideas, insights and best practices to drive innovation and leadership in the PR industry.
Data & Research
We collect and analyze industry data to offer valuable insights and strategic guidance, helping member agencies adapt, innovate and grow.
Professional Development
We offer highly relevant workshops, webinars, conferences and training programs, empowering PR professionals with the skills and knowledge to excel.
Advocacy & Industry Recognition
We advocate for the PR industry, promoting its value and impact to stakeholders and collaborate with other associations to advance the profession.
News & Views
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “...
January 20, 2026
1 mins read
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients a...
January 8, 2026
1 mins read
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI ...
January 1, 2026
1 mins read
PRC 2025 in Review
We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for our industry and pr...
December 1, 2025
2 mins read
Modest Salary Increases in Growth Constrained Environment
The PR Council’s 2025 Compensation Survey Report, which features the most reliable data in the marketplace, reveals that overall interquartile salaries, representing the middle 50% of all reported salaries, rose 0.9% i...
November 6, 2025
2 mins read
5 Questions Your Measurement Program Should Answer
Every PR and communications program generates outputs: clip counts, impressions, social metrics, event attendance. But outputs without context are just noise. A strong measurement program answers the strategic questions ...
November 5, 2025
4 mins read
New AI-Assisted Writing Framework and Learning Resources
At a Glance A practical, easy-to-use AI Writing Framework for PR pros. Companion guides to help individuals and teams integrate AI into writing. Clear models showing when and how to use AI effectively withou...
October 22, 2025
3 mins read
Three Moves to Balance Work Demands Without Burning Out
The PR Council hosted leadership coach and former agency executive Julie Vessel for a practical session on how to work smarter across accounts, clients, and teams. She began by acknowledging that most individuals struggl...
October 14, 2025
2 mins read
Explore Our Events
Upcoming Events
virtual event
Build an AI Pilot with Section
February 4, 2026 - Wednesday
12:00 PM EST
virtual event
AI-Assisted Writing in Practice Part 2
February 11, 2026 - Wednesday
12:00 PM EST
virtual event
Fireside Chat with David Glasgow on How Equality Wins
February 25, 2026 - Wednesday
12:00 PM EST
Hear From
Our Members
PRC membership continues to build value for our growing Inizio Evoke business. Of particular value has been the rigor placed on developing reports like the Compensation Survey and Labor Billing Rates – providing us with tangible benchmarks to support business decisions. Beyond that, the growing Communities in DEI, HR, and Digital have been effective at engaging more of us throughout the organization.
The PR Council is a unique industry resource for agencies that delivers extraordinary value. For larger agencies, the Council provides safe spaces for leaders to engage in transparent conversations that allow us to look at the world of PR, client excellence and team building from different perspectives. For smaller agencies, the Council is a fount of expertise and guidance that support leaders.
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