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How PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects are finding ...
PR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A recurring theme in our recent newsletters has been t...
Unlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personal...
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be c...
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
Beyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to dat...
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the fe...
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How PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects are finding ...
PR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A recurring theme in our recent newsletters has been t...
Unlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personal...
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be c...
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
Beyond PR: Defining the Value of Integrated Comms Firms
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to dat...
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the fe...
The Latest at the PR Council
July 10, 2025 – 5 mins read
How PR Agencies Can Optimize Websites to Leverage Large Language Models
As large language models (LLMs) continue to influence how people search and interact with content, optimizing your agency’s website is critical. In fact, we’re already hearing from members that prospects are finding them using AI. PR agencies that adapt now will be better positioned to connect with potential clients and talent. Here are 5 ways your agency can optimize your...
June 9, 2025 – 2 mins read
PR Needs Some PR
During our Board meeting in May, we focused on how our industry is evolving—and the ways the PR Council can best support both the industry and our member firms. A recurring theme in our recent newsletters has been the evolving identity of our member firms: what they call themselves and the practices/departments that are driving their revenue. Only 30% use...
May 29, 2025 – 2 mins read
Unlocking the Power of AI to Build Smarter Audience Personas
Audience personas are critical to helping marketers make informed decisions and generate better results, but with people’s preferences changing quickly, mountains of data available, and the pressure to deliver personalized experiences, they can be a challenge to create. Enter AI, which helps create dynamic, data-driven profiles that reflect what your audience wants, needs, and values. How AI Transforms Audience...
May 8, 2025 – 1 mins read
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be clear about that—with themselves, their clients, and their prospects. No one wants to operate at a loss, so it’s important to remind procurement...
May 5, 2025 – 3 mins read
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for PR professionals at every level. Here’s how your firm can develop strong AI skills and stay ahead: 1. Build Foundational AI Knowledge Firmwide—Create a culture where...