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PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI respo...
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan ...
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “...
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients a...
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI ...
PRC 2025 in Review
We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for our industry and pr...
Modest Salary Increases in Growth Constrained Environment
The PR Council’s 2025 Compensation Survey Report, which features the most reliable data in the marketplace, reveals that overall interquartile salaries, representing the middle 50% of all reported salaries, rose 0.9% i...
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PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI respo...
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan ...
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workf...
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “...
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients a...
2026 AI Manifesto
As the trade association representing American and Canadian PR agencies, our role is to help our members work smarter to grow more valued and valuable firms. Our AI Manifesto sets a strategic vision for how we use AI ...
PRC 2025 in Review
We’re excited to share the PR Council’s 2025 Year in Review, a comprehensive look at the programs, conversations, and data that shaped our work together. This year marked a pivotal moment for our industry and pr...
Modest Salary Increases in Growth Constrained Environment
The PR Council’s 2025 Compensation Survey Report, which features the most reliable data in the marketplace, reveals that overall interquartile salaries, representing the middle 50% of all reported salaries, rose 0.9% i...
The Latest at the PR Council
February 25, 2026 – 2 mins read
PR Council Names 2026 Board as Firms Focus on Transformation and Value Creation
The PR Council announces its 2026 Board of Directors, bringing together agency leaders who will guide the organization’s work to help member firms transform how they deliver value, price their services, use AI responsibly, and demonstrate impact to clients. The PR Council’s 2026 Board of Directors is comprised of agency leaders representing a wide range of firm sizes, geographies, and areas of expertise....
February 17, 2026 – 3 mins read
What Leaders Need to Know About “Proof”
PROOF OF RELATIONSHIP RISK ▶ Insights from Dan Hestbaek, Founder of Lift Relations, on spotting churn before it happens Your team’s view of the client is as important as the client’s view of the team. Dan stressed that client feedback often lags behind the real health of the relationship. Agencies need to regularly surface how the team feels about a client: Are they energized or drained? Is responsiveness and proactivity dropping off? These...
February 2, 2026 – 1 mins read
February at the PR Council
Here's an overview of what’s happening at the PR Council this month. Learning and Development February 4 — Build an AI Pilot with Tahnee Perry, Section This workshop shows leaders how to evaluate an entire workflow—people, processes, tools, handoffs, and systems—to pinpoint where AI can create meaningful leverage. RSVP here. February 11 — AI-Assisted Writing in Practice, Part 2 with...
January 20, 2026 – 1 mins read
The Transformation Gap
We launched a new podcast called The Transformation Gap, a short-form series diving deeper into our programming and work in agency transformation across AI, client value, leadership, and more. Our first episode “Where Are Agencies with AI Adoption?” is out now. It draws on findings from our inaugural AI Tech Stack Study to explore how agencies are moving from AI experimentation to operating infrastructure and what...
January 8, 2026 – 1 mins read
PRC x Strong The Work of Leadership Series
The PR Council is partnering with Strong Professional to deliver a full year of leadership and client-development training built specifically for agency teams. The Work of Leadership: What It Takes to Lead Clients and Teams is a nine-session virtual program designed to support talent at every stage of their career journey and strengthen the capabilities that matter most in today's agency environment—strategic thinking, client stewardship, people...