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Apr 09, 2025 - 12:00 PM EDTStarts in 29 days

Critical Legal Strategies Session 1: Gen AI and Other Tech

Organized by PR Council Staff
By PR Council
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Future-Proofing Your Agency: Critical Legal Strategies for Leaders

This seminar series is designed to help member CEOs, CFOs and COOs navigate the complex legal landscape while driving sustainable growth. Covering key issues such as privacy regulations, employment law, and the emerging legal and ethical issues of new technologies like generative AI, these sessions will provide actionable insights to mitigate risk and seize new opportunities. Led by Davis+Gilbert partners, each seminar will equip agency leaders with the knowledge they need to protect their business, maintain compliance, and thrive in an evolving industry.

 

Session 1: Generative AI and Other Technologies

As agencies increasingly adopt AI-driven tools, new legal and ethical challenges arise. This session will explore the risks and opportunities of generative AI, intellectual property concerns, and regulatory developments, equipping leaders with the knowledge to integrate emerging technologies responsibly and strategically.

Learning Outcomes:

  • Understand the legal implications of using generative AI in creative and business operations. 
  • Learn how to navigate intellectual property and copyright issues related to AI-generated content. 
  • Develop strategies to implement AI responsibly while mitigating regulatory and ethical risks. 

Speakers

  • Samantha Rothaus

    Partner

    Davis+Gilbert

    Agencies and brands exploring innovative ways to produce and use marketing content trust Samantha Rothaus to balance legal risk with business objectives. She helps clients launch collaborative projects, understand their contract rights, and negotiate talent deals and production agreements.