Getting to “Yes”: Strategies for Moving Client Engagements Forward Faster
Related Events
The foundation of every successful agency is a consistent ability to win new business and grow the business you have. This requires earning the trust and confidence of clients, which might sound simple, but in fact is much harder than we would like. Clients are complex, they change their minds, they don’t always know what they want – and yet they hold the future of your agency in their hands.
This session will help you pull back the veil of mystery on what clients are thinking so you can understand why they hesitate and, most importantly, how to get them to “yes.”
Learning Outcomes:
– Fundamental principles for understanding how the brain works, what clients are thinking, and why they tend to hesitate or say “no.”
– Steps you can take to improve the client onboarding and assignment intake processes that will increase the chances for a successful engagement.
– Strategies for dealing with client hesitancy when it happens, addressing their concerns and moving the engagement forward.
Speakers
-
Elise Mitchell
Founder
Velocity Collective and Mitchell Communications Group
Elise is an experienced CEO, board director and entrepreneur with more than 25 years of experience steering leaders and their companies through complex business challenges. She is the founder of Mitchell Communications Group, which was named a top 10 fastest-growing PR firm globally and a two-time Inc. 500/5000 fastest-growing company. Under her leadership, her agency grew more than 500% in five years working with global brands including Walmart, Procter & Gamble, Hilton Hotels and Tyson Foods. In 2013, Elise led a strategic sale of the agency to Dentsu, taking on a global role to lead corporate development for the holding company’s PR investments. In 2019, she launched her own executive coaching and business consultancy.
