DeVries Global is a lifestyle communications agency that uniquely combines the sophistication and scale of working with some of the world’s biggest consumer brands with the high-touch approach derived from its boutique roots. With HQ in New York City, locations include Beijing, Berlin, Hong Kong, London, Shanghai, Singapore, and Taipei. The agency’s mission is to decode culture to create the influence that propels brands to win, and our culture-led approach truly informs everything we do, from brand planning to earned to influencer marketing to measuring impact and has resulted in multiple award-winning campaigns. The agency specializes in rich, insight-based storytelling, data-led influencer marketing, expertise in marketing to women, Gen Z intelligence and helping clients create a more aspirational position in the market. DeVries Global works across the full spectrum of consumer categories including CPG, fashion, retail, home, F&B, wellness, spirits and travel, and continues to leverage a deep heritage and expertise in beauty.
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