Leading the way for firms, their clients, and aspiring PR professionals

The True Costs of Over-Servicing

Ah, yes. Over-servicing. It’s one of the more misunderstood concepts in agency management. How much over-servicing is ok? Is it ever good to over-service? If you’re a small agency, does over-servicing even matter? In short: not much, sometimes for the right client, and yes it matters. But that’s not what we’re here to discuss today. […]

The Times They Are A-Changin’ – Lessons Learned From PRC’s First CMO Advisory Breakfast

If you had told me 10 years ago that I’d be sitting in a room with 10 CMOs wanting to discuss public relations, I would have said you were nuts. However that is exactly what I did this past week. Matt Harrington, our chair, and members of the PRC gathered a group of CMOs together at the […]

ETHICS BLOG: MAKING YOUR WORDS MATTER IN THE ERA OF FAKE NEWS AND ALTERNATIVE FACTS

The events of the past several months have created some profound challenges for communications professionals, including our clients. Across the globe, traditional news outlets have been undermined by accusations of “fake news,” while we watch the misstatements of government officials re-labelled as “alternative facts.” Our responsibility to acknowledge alternative voices or opinions in our client […]

PR COUNCIL STUDENT INNOVATION CHALLENGE

As the leading trade association designed to empower the present and next generation of communications professionals, industry innovators and business leaders, the PR Council is committed to ensuring students get opportunities to showcase their work in front of the top communications agencies in the country. To help foster the next generation of student talent, the […]

The SHEQUALITY Project

The PR Council is proud to announce a new initiative, aptly named The SHEQUALITY Project, designed to help women executives rise in the ranks of public relations agencies. SHEQUALITY aims to create a consistent pipeline of strong female leaders, mentors and allies, to engender more women leaders, and to achieve equality in the top positions […]

Countdown to Cannes

The Cannes Lions International Festival of Creativity believes creativity is the driving force for business, for change and for good. The awards set a global benchmark for what good creative looks like, and the annual Festival connects those with a similar vision – all of which encompasses what we do as communications professionals. To ensure […]

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