Leading the way for firms, their clients, and aspiring PR professionals


Originally published on LinkedIn, May 9, 2016 Let’s think about what we as PR professionals do in a typical day. We read, analyze and answer email. We answer calls and make calls. We schedule meetings and then re-schedule them. We write press releases or pitches and we reach out to media. We monitor and analyze media […]

Announcing PRC Support of the News Literacy Project How Your Agency Can Help Combat Fake News

The rise of “fake news” and the public’s uncertainty over what news and information to trust has created a crisis for the nation’s civic life and institutions. Wide public acceptance of fact-based news is under threat. NLP is working hard to educate students and society as a whole about the importance of credible information in […]

Quarterly Update from Matt Harrington

In his fall update, Matt Harrington, PRC Chairman and Global Chief Operating Officer, Edelman shares observations on the industry from the recent International Women’s Forum.


“Strange fascination, fascinating me; Changes are taking the pace I’m going through…” David Bowie It may seem like I write a lot about changes in our industry; but in my role, I have the opportunity to see these changes happening every day and communicate them back to you. Last month, we conducted our second CMO Advisory […]

PRC Member Insurance Programs

Member Insurance Programs PR Council members have exclusive access to competitive pricing, discounts, and dividends for insurance commonly needed within the PR firm industry. Workers Compensation (Average Dividends 40%) Annual Dividend:  Members have received 40% on average over last 10 years Tested:  The program is over 25 years old Statutory Limits:  Limits set by each […]

PRC Next

PR Council Launches First-Ever Shadow Board, PRC Next Now accepting applications for next-generation agency rising leaders October 15, 2017 (New York) – The PR Council (PRC) is launching its first-ever shadow board, aptly named PRC Next, to provide a platform for our next generation of leaders to bring diverse perspective to current industry challenges and […]

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