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ETHICS BLOG: MAKING YOUR WORDS MATTER IN THE ERA OF FAKE NEWS AND ALTERNATIVE FACTS

The events of the past several months have created some profound challenges for communications professionals, including our clients. Across the globe, traditional news outlets have been undermined by accusations of “fake news,” while we watch the misstatements of government officials re-labelled as “alternative facts.” Our responsibility to acknowledge alternative voices or opinions in our client […]

SXSW 2017 – Five Things Communicators Need to Know

As the intersection of technology, marketing and communications, SXSW is the place to discuss the future of technology across industries. This year, the PR Council was on the ground to explore the latest insights and innovations from Austin, Texas. Here are the trends and topics we saw being discussed. Virtual Reality/Augmented Reality Last year was […]

PR COUNCIL STUDENT INNOVATION CHALLENGE

As the leading trade association designed to empower the present and next generation of communications professionals, industry innovators and business leaders, the PR Council is committed to ensuring students get opportunities to showcase their work in front of the top communications agencies in the country. To help foster the next generation of student talent, the […]

The SHEQUALITY Project

The PR Council is proud to announce a new initiative, aptly named The SHEQUALITY Project, designed to help women executives rise in the ranks of public relations agencies. SHEQUALITY aims to create a consistent pipeline of strong female leaders, mentors and allies, to engender more women leaders, and to achieve equality in the top positions […]

Countdown to Cannes

The Cannes Lions International Festival of Creativity believes creativity is the driving force for business, for change and for good. The awards set a global benchmark for what good creative looks like, and the annual Festival connects those with a similar vision – all of which encompasses what we do as communications professionals. To ensure […]

Ethics: Exploring Core Communications Values

In our new series “Ethics: Exploring Core Communications Values”, we ask senior leaders of our member agencies to facilitate an exchange of ideas and analysis of critical questions regarding communications and organizational actions in today’s world. WHEN CAN POSITIONING GO TOO FAR Matt Harrington, Global Chief Operating Officer of Edelman I once had a teacher […]

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