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AOF Episode 2: How Following Principle Can Drive Profits with Aaron Kwittken

In this episode: In this episode, Aaron Kwittken, CEO & Founder of KWT Global, chats with PR Council President Kim Sample about the role PR professionals take on as storytellers and megaphones, and why agencies can and should prioritize purpose. According to Aaron, It’s the right thing to do and has the potential to build […]

AOF Episode 1: Becoming a Fearless Futurist with Gail Heimann

In this episode: In our debut episode of the Agencies of the Future Podcast, we speak with Gail Heimann, President of Weber Shandwick and the new PR Council Board Chair. In this episode, Gail discusses “PR’s Need for Fearless Futurists.”  Learn how PR pros should be fearlessly embracing and inventing what’s new while thoughtfully applying earned […]

Agency Leaders Share their Actions to Create Gender Equality

Saying we believe in equal opportunity for all is easy enough to do, but any respected PR practitioner will tell you that change only happens when our actions align with our words. For International Women’s Day (IWD), we’re spotlighting some of our agency leaders, who are marrying their words and actions to achieve equality for […]

Participate in SHEQUALITY Day of Action for International Women’s Day

Member Agencies are Invited to Join the PR Council’s Social Campaign for International Women’s Day   In celebration of International Women’s Day (IWD), the PR Council is asking its Members to join it in celebrating this year’s IWD theme of #BalanceforBetter. We invite your male and female agency leaders to pose together in the IWD balance […]


PR agencies are pitched an overwhelming number of tools and technologies to organize and optimize their businesses for greater efficiency and results. The PR Council’s (PRC) Partner Report, presented by the PRC Digital Community, aims to help agencies evaluate technology providers to understand their true capabilities and value. This report is based on a technology […]

Super Bowl LIII Beyond the Game – Rick French, Chairman and CEO of French West Vaughan calls the platform a boon for Marketers

  Whether or not you had a favorite team playing, you likely watched the game and/or the commercials last night. The Super Bowl is the world’s most watched television event, so it makes sense that it is also one of the biggest brand marketing events of the year. For Rick French, this year marked his […]

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