
Programs with Section School
In 2024, we began a partnership with Section School to offer a suite of virtual courses to our members to help sharpen their business skills and get them AI-proficient.
AI Advantage for PR Pros
This program equips PR pros of all levels with essential AI knowledge and practical skills to integrate AI into their strategic decision-making and team workflows.

Required Courses
AI Crash Course
Get AI-confident in this workshop. Write better prompts, organize your AI workspace, and implement workflows that accelerate your productivity.
AI for PR & Comms
Learn how to use AI to craft smart storylines, streamline manual tasks, and develop engaging content.
Building a Custom GPT
Get AI to do your work for you. Learn to design, build, and test a custom GPT that automates everyday workflows.
AI for Data Analysis
Use AI to generate smart, data-driven questions, run basic analyses, and communicate insights clearly. You’ll learn step-by-step how to identify the right data, analyze it with AI, and turn your findings into compelling takeaways.
Live Session Recordings
November 2024
Generative AI Business Strategy
Greg Shove provides a comprehensive exploration of generative AI technologies and their impact on business strategies.
January 2025
AI as a Thought Partner
Greg Shove shares actionable insights and proven strategies to harness AI as a transformative thought partner.
We record live sessions and house them in the Resource Library of our member portal.