The PR Council’s PR Genome webinar series explores what’s new and next in the world of marketing and communications – the DNA of what a modern PR person needs to know.

All PR Genome webinars are available for replay for our members under the Member Resources tab after logging in with your LinkedIn account.

Have an idea or topic for a PR Genome webinar? Contact Katie Doherty at [email protected]


The Evolving Role of AI & Big Data in Communications

Cybersecurity 101 and What Your Agency Needs to Know

How PR is vital to the future of branded video content in 2017

SOS: Reporters just don’t respond like they used to

Key Digital Trends for 2017


How to Build, Improve and Sell Your Agency

Snap Inc Success: What You Need to Know to Create & Measure Brand Campaigns

Virtual Reality: Getting in on a Game Changer

Extending the Lifecycle of a Narrative

Publishers & Technology Collide

Key Digital Trends for 2016


Romancing the C-Suite

X: The Experience When Business Meets Design

Beyond Translation

Bridging the Gap between Content Marketing and Social Media

The Gamification of Research

Marketing and PR Should Work Together to Reach Customers

Trust Me, I’m Creative

Moving Beyond Awareness – Hacking the Future of PR

FOMO for Marketers

Is Your Brand in Sync with What the Brain Wants?

Content Mindfulness


Seeing is Believing

Key Trends in Social Media for 2015

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