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New York and California Minimum Exempt Salary Obligations in Effect

New York and California Employers Have New Minimum Exempt Salary Obligations Despite Delayed Federal Law Changes Despite the delayed implementation of the federal overtime regulation changes, employers in New York and California are still obligated to comply with state wage and hour laws governing overtime pay. New York On December 28, 2016, New York passed […]

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Working With Your Public Relations Firm: A Guide for Clients

A recent study by the Strategic Public Relations Center at the University of Southern California’s Annenberg School explored how and why companies use a public relations firm. The study found that the number one reason organizations use a public relations firm is for its strategic/market insight.

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Standards for Conducting a Public Relations Firm Search: Principals and Practice

Increasingly, executives have the opportunity to choose from among many public relations firms qualified to serve them. To help differentiate among capable competitors and find the agency that will be the best fit for their organization, many executives conduct formal agency searches.

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Procurement: Building and Sustaining Productive Working Environments

Public relations firms and their clients have always forged relationships based on a common understanding of the discipline. Whether on the agency or the client side, public relations professionals speak the same language. Regardless of their individual differences, they approach challenges and opportunities from similar perspectives. They both believe in the power of public relations […]

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Measuring the Impact of Public Relations on Sales

There is no question that demand for accountability is growing in all marketing disciplines, including public relations. Corporate management, conscious of the size of the marketing spend, is focusing more attention on the return on investment in marketing services. More companies are considering measurement capabilities and approaches in searching for new agencies. And procurement executives, […]

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Hiring a Public Relations Firm: A Guide for Clients

Finding the right match in a public relations firm will pay off in time, money and business performance. You want a firm that will get up to speed quickly and requires a minimum amount of education about your business. Given that agencies represent about half the total public relations budgets of most companies, you need […]

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Assessing the Agency’s Performance: Guidelines for Formal Client Reviews

Most public relations firms have a formalized approach to evaluating their client relationships. To make this practice more pervasive, the Council’s Client Services Committee (CAC) developed this best practices document, which is designed to help firms and their clients evaluate and assess their relationship in the most effective way possible.

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Potential Client Pitch Joint Venture Submission

To help agencies clarify property rights during pitches, the Council, the Client Advisory Group, and legal counsel created a two page standard agreement designed to help agencies and clients with intellectual property concerns.

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