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Webinar: Recommitting to Core Values

Watch the full webinar recording. The PR Council presents a Communications Week webinar exploring the ethical dimensions of today’s highly-volatile communications landscape. From “alternative facts” and “fake news,” to debates over the role and value of the media, we’re standing at a critical cross-roads in the communications field. What responsibility do organizations have to be […]

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New York and California Minimum Exempt Salary Obligations in Effect

New York and California Employers Have New Minimum Exempt Salary Obligations Despite Delayed Federal Law Changes Despite the delayed implementation of the federal overtime regulation changes, employers in New York and California are still obligated to comply with state wage and hour laws governing overtime pay. New York On December 28, 2016, New York passed […]

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USC Annenberg Study: The Evolution of Public Relations

A recent study by the Strategic Public Relations Center at the University of Southern California’s Annenberg School explored how and why companies use a public relations firm. The study found that the number one reason organizations use a public relations firm is for its strategic/market insight.  

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Hiring a Public Relations Firm: A Guide for Clients

In my role as president of the PR Council, the national association of PR agencies, I’m often asked about what to look for when searching for a PR firm. After 25 years working on the agency-side of the business, and in my current role, I’ve developed a list of “Top 10 Criteria to Consider” when […]

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Potential Client Pitch Joint Venture Submission

To help agencies clarify property rights during pitches, the Council, the Client Advisory Group, and legal counsel created a two page standard agreement designed to help agencies and clients with intellectual property concerns. Potential client pitch joint venture submission from PR Council

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