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First Wind & Massachusetts’ Green Communities Act

Originally published by Rasky Partners. OVERVIEW For First Wind, an independent U.S.-based renewable energy company, an important component of the Massachusetts energy legislation known as Green Communities Act – Part II, was the “long-term contract” component. However, since this component was a purchasing vehicle for major utilities, it was a challenge to convey the benefits to […]

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Announcing Healthier Ingredients … By Not Announcing Them

Originally published by Olson Engage. Most brands shout it from the rooftops when they drop artificial ingredients, but Kraft Macaroni & Cheese isn’t most brands. It’s the ultimate comfort food, and consumers needed reassurance that changes wouldn’t make it less comforting. To ensure people understood that “it’s changed, but it hasn’t,”  we opted not to announce the change […]

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AdAge 2018 Marketing Fact Pack

The AdAge 2018 Marketing Fact Pack predicts PR will rise 7% in 2018.Click to download the entire PDF.

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Better Medicare Alliance Protects Health Insurance for 18 Million American Seniors

This case study was originally published on APCO Worldwide. Health is Personal, not Politics American seniors have a choice for their health insurance. They can use a government administered program (Medicare), or a program administered by insurance companies, but paid for by the government (Medicare Advantage). Even though Medicare Advantage delivers better outcomes and offers […]

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Social Media: 2017 Trends and 2018 Expectations

The PRC’s Digital and Social Community updated webinar listeners on what top trends drove the social media environment in 2017 across brands and agencies. In this presentation, experts presented the environment through the lens of influencer relations, paid media and measurement. State of Social from PR Council

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Examples of Family Leave Policies

Example 1 Example 2 Example 3 Example 4 Example 5

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Examples of Independent Contractor Agreements

Example 1 Example 2

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