As an owner, the PR Council provides great resources to help us run our agency more effectively. From the benchmarking reports to staff training programs to insights into topics facing the industry, the PRC helps us get and stay ahead of important business issues. There is immense value in having the PRC share this type and wealth of information rather than having to create it on our own.
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Member Benefits
Collaboration & Knowledge Sharing
We cultivate a dynamic exchange of ideas, insights and best practices to drive innovation and leadership in the PR industry.
Data & Research
We collect and analyze industry data to offer valuable insights and strategic guidance, helping member agencies adapt, innovate and grow.
Professional Development
We offer highly relevant workshops, webinars, conferences and training programs, empowering PR professionals with the skills and knowledge to excel.
Advocacy & Industry Recognition
We advocate for the PR industry, promoting its value and impact to stakeholders and collaborate with other associations to advance the profession.
News & Views
Know when the math stops mathing
"Know when the math stops mathing" was one of my favorite phrases from last week’s ANA Financial Management Conference. The message: at a certain point, cuts and concessions stop making sense, and agencies need to be c...
May 8, 2025
1 mins read
Five Ways to Build Strong AI Capabilities Firmwide
In last week’s PRC Digital Community meeting, a poll revealed that the AI savvy of senior leaders is significantly outpacing emerging talent (55% versus 9%). With AI rapidly evolving, ongoing education is essential for...
May 5, 2025
3 mins read
Beyond PR: Defining the Value of Integrated Comms...
We have an open survey exploring how to best articulate the value our integrated firms deliver to prospects, clients and their procurement teams. We are convinced that all members will benefit from better educating our b...
April 7, 2025
2 mins read
What to Do When Clients Push Back on AI Use
What happens when clients object to or even demand that “AI” not be used in their PR engagements? Clients may not understand the many types of AI and have concerns ranging from authenticity and quality control to dat...
April 4, 2025
2 mins read
Market Update: Key Insights from CEO Conversations
Over the past few weeks, we’ve hosted virtual roundtables for agency CEOs to discuss the start of the year. A few key themes have emerged: 1. Heightened Demand for Senior Counsel The turbulence generated by the fe...
March 10, 2025
3 mins read
Disruption as a Catalyst for Growth
January proved to be quite the kick-off to a year that likely will be defined by constant disruption veering on chaos. Now more than ever, the ability to pause, think, and learn is a strategic imperative for leaders acro...
February 10, 2025
1 mins read
PR Council announces 2025 Officers and New Board...
New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.), has been elec...
February 5, 2025
3 mins read
2025: What’s In and Out
Happy January! As is now our tradition, my family and I spent New Year’s Eve making and sharing our In and Out lists. It feels less overwhelming than resolutions and easier to reference throughout the year. I’ve u...
January 16, 2025
1 mins read
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Upcoming Events
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How to Price Artificial Intelligence
June 17, 2025 - Tuesday
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Our Members
PRC membership continues to build value for our growing Inizio Evoke business. Of particular value has been the rigor placed on developing reports like the Compensation Survey and Labor Billing Rates – providing us with tangible benchmarks to support business decisions. Beyond that, the growing Communities in DEI, HR, and Digital have been effective at engaging more of us throughout the organization.
The PR Council is a unique industry resource for agencies that delivers extraordinary value. For larger agencies, the Council provides safe spaces for leaders to engage in transparent conversations that allow us to look at the world of PR, client excellence and team building from different perspectives. For smaller agencies, the Council is a fount of expertise and guidance that support leaders.
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